We all know the housing market has been tough for the past two to three years, every day we hear news of repossessions, declining property values, investors who have made huge losses on their portfolios, lack of mortgage funding and problems for first time buyers getting onto the property ladder. Lenders have slashed fixed-rate mortgages to record lows, but although headline rates are falling, banks have become more cautious about who to lend to.
Just talking to our Branch Managers in various locations in Merseyside and Wirral, paints a picture of just how diverse the market is at present.
Some branches have seen a resurgence of activity in terms of cash-rich investors coming back on to the scene, re-investing in property while prices are at a low level, benefitting from the rental yield and taking a long-term view of potential capital growth when the market recovers.
Other branches have seen interest from more first time buyers, certainly in terms of registering interest as a potential buyer, although some first timers will not have taken the initial step of speaking with a mortgage advisor to find out exactly how much they can borrow and what price they can afford to pay. Many will fall at the first hurdle when they realise how much deposit they will need in order to be eligible for a mortgage.
Generally, those branches located in the suburbs, have seen a recovery in terms of activity levels, an increase in valuations and instructions and also of offers being made. The suburbs offer more choice to prospective buyers as they have the full spectrum of property types and values, in comparison to the available stock in Liverpool City centre, which is dominated by apartments.
One of our Wirral branches reports their best month so far this year in terms of sales, with offers being accepted across most price-ranges.
Generally, the offers being received tend to be for recent instructions, which have come on to the market at sensible asking prices, or for those properties which have been reduced in price to reflect the market conditions we have today. Any property which is even slightly over-priced, will not generate interest from would-be buyers in what is an extremely price-sensitive market.
The properties which are sensibly priced and presented to their best potential will attract buyers more quickly (see related article).
Yes, the market is difficult, but not impossible - and we love a challenge!