With the seasons changing, the UK property market is beginning to heat up. In light of the current economic climate, you can be excused thinking the housing market may be in decline, however this is not the case. Here are a few reasons to be optimistic with an increasingly bright property market. 

New normal

In the past, accepting increased mortgage interest rates was something the consensus of the general public was not willing to do; however there has been a shift in mindset as this is beginning to be considered the ‘new-normal’. Buyers have accepted paying slightly more interest in return for a house which is less prone to rapid pricing changes and instability. Good levels of affordability increase the palatability of the so-called ‘new-normal’ as home movers are no longer waiting for sudden changes in the market. 

Improving market conditions 

The number of sellers coming to the market was 12% higher than last year, with the number of sales agreed up by 13%.* And with over 96% of asking prices being achieved, moving conditions are more than good.** Other positives, such as 0% stamp duty up to £250,000, (£425,000 for first-time buyers) until March, 2025, and increasing mortgage choice are bringing more buyers to the market. Reasonable pricing, thanks to house price inflation remaining under control, means you can achieve a good asking price, while not overpaying for your next home, and is a win-win situation for home buyers and sellers.  

Pricing in perspective  

House prices are settling rather than rapidly growing.  You may say ‘house prices feel high’, however it’s important to put higher interest rates in perspective and the same goes for house prices. Inflation can blur the reality of house prices. Simply put, houses are not as expensive as you may think, when you compare how inflation has increased the prices of goods and services generally. Interest rates in years past have been three times higher than today's level. The bottom line is mortgage rates and house prices can represent good value for money.

The advent of 1% deposit mortgages 

If 1% mortgages become more popular, it will have a lot of positives for the market. Allowing first-time buyers to get on the ladder for a fraction of the deposit normally required, makes buying a first home much easier. Some lenders may require a minimum deposit of £5,000. However, compared with, by way of example, £12,500 or a 5% deposit traditionally needed to buy a home valued at £250,000, means first homes are suddenly more accessible. This could have positive ripple effects for the entire market as demand for second-stepper homes increases. This is because starter homeowners will achieve good selling prices thanks to increased demand, and then use the extra gained equity to move on. 

Your agent’s skills have never been more important 

The market may be heating up but that’s no reason to be complacent. As the housing market becomes more realistic and stable, it requires greater attention to detail, and smaller gains have a bigger impact. The market is still erring on the side of caution, hence you don’t want to do anything that upsets your home’s sale. This is especially true when it comes to pricing and marketing your property. However, with all that the market has going for it, moving for most people is about buying a home they love. Achieving the right price and making the process as straightforward as possible are important, but nothing compares to the emotional impact the right home brings. 

Rightmove April House Price Index*
hometrack March House Price Index**

As summer rapidly approaches, on the back of a more than buoyant spring, homemovers are achieving good asking prices and getting offers accepted on their new homes. House prices are firming up, instead of rapidly rising, due to sensibly paced house price inflation. This creates good buying and selling conditions; however, it’s as important as ever to price your home correctly, so you can ‘mind the gap’.

What does ‘mind the gap’ mean? 

‘Minding the gap’ refers to the difference between the asking price a vendor is willing to accept and the agreed selling price of a home. The good news is the gap is narrowing, with the average difference between the asking price and the agreed sale price growing smaller, with average discounts at 3.9% in March, falling from 4.5% in November 2023.* These figures are yet more proof of an improving market. In some cases, this gap may not exist and it’s also worth remembering that homes are usually priced knowing that there will be room for negotiation. 

The art of negotiation

When an agent places a value on your home, they will do so knowing that buyers, will more often than not, try to negotiate on price, so they will take this into account. As a seller, you want to achieve the best possible price for your home and as a buyer, you want to get a lower than asking price offer accepted. Your agent or agents, if you are selling with one and buying with another, are working in your best interests. So, when it’s time to negotiate, even though it’s completely up to you what price you want to offer or accept, listening carefully to your agent's advice is crucial. 

Your home and your position in the market are unique 

Your home is as unique as you are, and may achieve more than the asking price, if it gets a lot of buyer interest. This could bring about a sealed bid. Even if this does not happen, you may not have a gap between your asking price and the agreed selling price of your home. On the other hand, if a cash buyer makes an offer below your asking price, then you may decide to accept the offer so you can make your move more quickly. Setting the asking price correctly in the first place should mean you will not have to reduce your price by too much. But, that does not mean you should simply choose the agent who places the highest value on your home.

The best valuations are not always the highest 

A good agent will value your home thoroughly, which is what you want. This is because they will find the features and positives of your home, its location, and the local market, so you can achieve a good selling price. It may be tempting to choose the agent who places the highest value on your home; however, it’s not always a good idea. Overvaluing your home can lead to your sale becoming stale. Some homemovers have found that they sell with a second agent, after not selling with their first choice, because the asking price was set too high.

Know your market 

In March, the percentage of asking prices achieved in the UK stood at 96.1% and with a 9% increase in sales agreed, the market is getting stronger.** However, your local estate agent will be an expert in your local market and in advising you on how to prepare your home for sale. They will also put local market analysis and a database of buyers to good use which will help your home find the right buyer at the right price. It’s good to keep track of the market yourself, by checking out recently sold prices, and comparing the condition of other similar properties. Then you can come up with the right pricing strategy with your agent, that gets you to where you want to be, without a big gap.

Zoopla*
hometrack**

So many of us love nothing more than to get out in our gardens at this time of the year, and rightfully so. A garden can be an area to socialise, to take in nature and a safe space to unwind and relax. The question remains, what do you want from your outdoor space this summer?

Entertaining spaces

With the longer, warmer days of summer, your garden can be a space to entertain. The choice of how you do this is yours. If feeling connected to nature is important to you, placing outdoor furniture centrally, immersed in nature could prove to be worthwhile. Additionally, if you wish to host and entertain into the evening, installing a firepit can allow you to stay warm once the summer sun goes down. British weather can be unpredictable, installing a pergola could provide shelter for the wetter days, while also providing shade when the sun is at its brightest. 

A place to invite nature

Nature can add a certain magic to an outdoor space, and it doesn’t have to be solely in the form of flowers and shrubbery. Creating a space which invites wildlife can allow you to re-connect with nature, through seeing plants, animals and birds thrive in a space you have created. There are a variety of ways to do this, whether it be planting wildflowers to encourage butterfly and bee visits, placing birdfeeders to attract an assortment of birds, or purchasing hedgehog feed from a local garden centre. These are a few examples of what can be done to attract wildlife; and it’s important to remember to have appropriate ‘viewing points’ to appreciate your new guests’ company. 

Sunset seating

Watching the sunset can provide a variety of health benefits, including stress reduction, improved sleep quality and a boost in mood. This is why it is important to note where the sun sets in your garden. If possible, creating a space where you are able to enjoy the sunset can provide you with an activity to look forward to everyday and boost the secretion of melatonin and serotonin- our feel-good hormones. Building an area to relax in the evenings, perhaps one where you’re able to enjoy a well-deserved drink from an outdoor seating area could provide to be a worthy investment. 

Makeover or make a move? 

An effective method to get garden ideas and inspiration is to seek inspiration from other properties. This can be done through browsing magazines, TV programmes and social media in order to stay in the loop of gardening trends. If you do find yourself looking, and feel a strong connection to a specific garden, it may be worth exploring possibilities with your local estate agent, particularly if it’s a garden which is unfeasible in your current space. With the property market performing well, a great level of choice, and reasonable pricing, you could purchase a home with the garden that you have always wanted.

The rental market is continuing to look strong for landlords as we head into summer, with Zoopla reporting a 7.8% increase in rental prices between March 2023 and March 2024.* Let’s explore how this increase benefits landlords and how a letting agent can help you increase rental prices correctly.

Benefits for landlords

Increased rental income

As inflation drives up expenses such as property taxes, maintenance, and insurance, landlords often adjust rental prices to maintain profitability and cover their investment costs. By making sure you don’t exceed inflation rates, you can remain competitive while still covering your expenses and improving your return on investment.

Financing property renovations

The additional rent income you earn from rental prices increasing can be allocated towards funding renovation projects aimed at enhancing the property’s overall value. These improvements could include upgrading appliances, improving energy efficiency, and modernising interior spaces, all of which can help you command higher rent prices and increase the property’s value to boost long-term profitability.

Mitigating financial risks

Increased rental prices also help you protect your finances and reduce the impact of unforeseen expenses, such as vacancy periods. Additionally, as you can allocate more funds to maintenance and repairs, you are less likely to encounter issues with your property in the future, further stabilising your income.

Why it’s important to set a realistic rental price

Tenant affordability

Although it may be tempting to significantly increase rent, it is important to keep any increases to a sensible level. Setting rental prices too high can outprice tenants and reduce the amount of interest in your property, potentially leading to costly vacancy periods. 

Tenant retention

Rental prices directly impact tenant satisfaction, so your current occupants are much more likely to stay in the rental property if they feel that they are receiving fair value for the rent they pay. If the rental price is too high, tenants could seek alternative housing options.

Market competition

An accurately priced rental property is a key component of remaining competitive in the market, as overpricing your property can deter potential tenants and lead to prolonged vacancy periods. Overall, setting a realistic rental price is essential to effectively navigate market competition, attract tenants, and optimise your property’s profitability.

How a letting agent can help you increase rent fairly

A letting agent can play a crucial role in helping you increase rent fairly by providing valuable market insights, professional guidance, and effective negotiation strategies. Using their expertise in the local rental market, letting agents can conduct in-depth analysis to guarantee that any proposed rent increase aligns with the current market conditions. 

Additionally, letting agents can advise you on the best timing and rate of rent adjustments to maximise rental income while remaining competitive and fair to tenants. By setting a realistic rental price that aligns with rental inflation, comparable rates in the area, and the property’s value, you can ensure that your property remains accessible and affordable for a broader range of tenants.