Newsletter Issue 4: May 2012

Changing Times...

It’s amazing how much this industry has changed since I started some thirty years ago.

Thirty years ago viewings in the evening were unheard of and Saturday viewings were a very much half hearted affair (if they happened at all.) The ‘old ways’ also included no websites or portals from where we get more than two thirds of our enquires, no mobile phones (how did we run a business without them?), limited and expensive magazine advertising, no property misdescriptions act and therefore ridiculously ‘flowery’ property descriptions.

How times have changed and, in most cases, for the better.

Our clients want pro active sales people acting on their behalf, they want a great service where they can trust the integrity of the Agent acting for them. They expect intelligent marketing, evening and week end appointments and a good result, in short they want to enjoy the experience and the result.

In my view there are still very few Estate Agency practices that have got the balance right. In some Agencies you may enjoy the experience as the people are ‘nice’ but you’re not quite sure if they’ve got you the best result, whilst in others you hate the experience but consider the outcome pretty good.

Surely as an industry we can do better than this and this is our focus at the Estate Agency Companies we run. The two outcomes are not mutually exclusive, you can enjoy the experience and the result, and the longer our competitors do nothing about it, the happier I am!

Enjoy the read and as always please let us have your feedback whether it’s positive or negative!

Regards

Paul Lea
Chairman

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